October 10, 2012 at 10:53 am
When consumers were asked, "Which of the following forms of advertising would you miss most if it disappeared tomorrow?," the response was overwhelmingly printed ads.
The Print Council
October 10, 2012 at 10:28 am
Most consumers are not keen to new forms of direct marketing, such as mobile and social media, and would rather communicate with brands through established direct mail and email channels, a new study finds.
October 9, 2012
Chief Marketer examines marketers' views of their social media efforts -- from strategies and tactics to measurement and frustrations.
October 5, 2012
A new study finds social media has very little influence on online purchases. In fact, less than 1% of transactions could be traced back social media sites like Facebook and Pinterest.
October 1, 2012
Commercial printer company and personnel news from Printing Impressions’ October 2012 edition.
October 1, 2012
ZenithOptimedia predicts global ad expenditure will grow 4.6% in 2013. North America should expect a solid 3.6% growth. Digital media - particularly internet advertising - are supplying most of the growth.
October 1, 2012
Spending within the U.S. Communications Industry to grow at a 5.2% CAGR to $1.455 trillion by 2016, almost two times the growth rate during the past five years.
September 27, 2012 at 12:25 pm
A Harris poll finds parents are more likely than consumers without children to have stepped up money saving activities, with traditional channels showing a slight lead as the place to go for offers.
September 26, 2012
The Print Council is transfering sponsorship of the Print-in-the Mix website to Rochester Institute of Technology and its Cross-Media Innovation Center. The organization will work with the Cross-Media Innovation Center to promote “Print Delivers” programs scheduled for 2012 and then effectively cease separate operations at the end of the year.
September 25, 2012
The printing industry sees its second increase in profits in the last three years.
