The Print Council

A majority of North American consumers believe their "data is an asset to companies," but don't feel they're "receiving a benefit from sharing personal information with marketers."

A survey shows that households making 100K+ continue to "reaffirm the power of the hard copy print publications in their lives, even as tablet and smartphone penetration grows disproportionately in this demographic."

The latest version of the annual USPS periodicals study examines numbers and trends related to magazines and newspapers delivered via the US mail.

The annual USPS Household Diary Study finds eight of 10 American households read or scan the promotional offers and deals that arrive via the home mailbox; Households studied planned to act on one in 10 pieces of advertising mail received.

Although digital coupons and deals are growing in popularity, offline deals are no less popular. Eight out of 10 savvy shoppers rely on print coupons and circulars for savings.

Approximately 10% of Internet ad traffic comes from mobile devices yet 40% of mobile ad clicks are fraudulent or accidental, a study finds.

A survey of U.S. printing manufacturers finds optimism with an anticipated increase in sales and hiring over the next year.

Despite the prevalence of social media and the Internet, college students consider word-of-mouth and TV ads the most effective form of advertising.

Three-quarters of companies agree that measuring the impact of social media activity is very important, yet nearly the same number also agree that measuring the impact of social media marketing is very difficult, and two-thirds report having no clear social media activity objectives, according to a September 2012 report

Regina (Gina) Testa, vice president, Graphic Communications Industry Business, Xerox Corp., is the recipient of the 2012 Naomi Berber Memorial Award. This award honors outstanding women in the graphic communications industry for their exceptional record of accomplishments.