The Print Council

Total ad expenditures in Q2 2012 increased 0.9% from a year ago. Total spend for the first 6 months of the year grew 1.9%. Print media continued its decline, while TV continued to lead the ad market.

A national survey of Frequent Flyers highlights the value to advertisers of targeting these travellers as they traverse airports to their final destinations.

A new study of over 1,000 younger consumers finds Gen Y enjoy and engage with magazine content -- they're just reading them in different ways.

One in 10 magazine ad pages contained a mobile action code in 2012 Q2, indicating a steady rise in adoption.

According to Multichannel Marketing Magazine's 2012-13 Catalog Outlook Survey, online merchants continue to embrace catalogs as part of their effort to effectively market and increase sales.

The outlook for advertising spend is positive for the remainder of 2012, a STRATA survey of media buyers finds.

According to the latest quarterly report from ScanLife, over 4 million consumers became first time scanners in 2012 Q2. The single largest QR Code campaign saw 2+ million scans. At this time last year, the largest campaign saw 30,000 scans.

Marketers' average email open rates continued their decline during 2011 and the first quarter of 2012 though click-through rates increased slightly during the same period.

A recent survey finds catalog use on the rise for back to college shopping having tripled in the last 3 years.

Industry predictions for 2012 global ad spend growth have fallen by almost a full percentage point since April, according to the latest forecast from Warc. Global magazine and newspaper ad spending will decline by 2.1% and 2.5% this year, respectively.