A survey of more than 5,000 US households found that 71% of consumers open print financial statements and bills mailed to them, and 65% said they actually preferred to get a print copy of their bill or statement.
Among some of America's most well-known companies, direct mail ranks number one in planned marketing channels.
Six out of 10 magazine readers say exposure to specific magazine ads led them to take, or plan to take, action (such as make a purchase).
Magazines continue to score significantly higher than TV or online in ad receptivity, as well as other key engagement dimensions.
Share of U.S. advertising spend by medium via Kantar Media.
Online privacy remains a top concern for almost all consumers (94%) with business impact across all online and mobile platforms, says new report.
Data from Pew's Internet & American Life Project detailing ownership of cell phones, desktops PCs, laptops and e-book readers.
In its latest U.S. Local Media Forecast (2011-2016), BIA/Kelsey projects local online/interactive/digital ad revenues to grow 13.1% in 2012. Traditional media remains approximately 75% of the ad spend.
According to a report by eMarketer, QR codes 'have not fulfilled their promise and connected with large audiences." Marketers seem more focused on brand messaging and list-building while consumers want discounts.
Nielsen finds global spending on advertising is on the rise thanks to a lift in consumer confidence and brands "looking to reconnect." Global Internet ad spend outpaces other media with double-digit growth.
