The Print Council

A recent study finds consumer trust in traditional media is much higher than digital media, while online research holds the most sway with influencing brand-buying buying decisions.

New research out of the UK finds magazines drive consumers towards purchase, are highly engaging and trusted, and are the medium most likely to hold consumers' sole attention.

A Valassis grocery retailer marketing survey finds 90% of retailers consider weekly circulars their top promotional vehicle.

Building brand awareness is far and away the top goal of Facebook marketers. The survey also finds the majority of marketers are unsure of its usefulness in driving purchase intent.

The recession of the past 5 years caused demand for the U.S. Direct Mail Advertising industry to fall moderately, yet it is expected to rebound over the next 5 years, despite heightened competition.

I can’t recall an issue that got the printing industry at large more fired up of late than Toshiba America Business Solutions’ ill-conceived “National No-Print Day” campaign, which encouraged people and companies not to print or copy anything on Oct. 23 to help “raise awareness of the impact that printing has on our planet.”

A Nielsen study of ad effectiveness before, during and after the recession of 2006-2011, finds funny ads trump ads emphasizing price and promotions, regardless of economic times.

American consumers say the advertising medium most influential in their purchase decision is by far, television (37.2%), followed by newspapers (10.6%), the Internet (5.6%), and magazines (4.4%).

According to the DMA's 2012 Response Rate Report, direct mail generates higher conversion rates than digital channels, while email demonstrates the highest ROI.

A Multichannel Merchant survey finds the number of merchants using QR codes as part of their marketing strategy has more than quadrupled compared to last year.