The Print Council

Steady Growth in Global Ad Spend, Says ZenithOptimedia
June 19, 2012

ZenithOptimedia predicts global ad expenditure will grow 4.3% in 2012, reaching US$502 billion by the end of the year. This is a slight downgrade of the 4.8% growth forecast in March. Projections for 2013 and 2014 are unchanged, at 5.3% and 6.1% respectively.

The Print Council States that Toshiba Is Misinformed and Ignorant of the Facts
June 13, 2012

The Print Council today expressed strong disappointment with Toshiba America Business Solutions for its announcement to have a “No-Print Day” on Oct. 23, 2012. According to the company’s press release, National No-Print Day is intended to “raise awareness of the impact of printing on our planet.”

Facebook Ads, Comments Don't Sway Purchases
June 7, 2012 at 9:49 am

Four out of five Facebook users have never bought a product or service as a result of advertising or comments on Facebook, a Reuters/Ipsos online poll shows.

Offline Ads Drive Mobile Response
June 4, 2012 at 11:52 am

Smartphones are changing the way consumers shop -- 96% of owners have researched a product or service on their device and offline ads are proven drivers of mobile search.

Direct Mail Motivating More Online Donations
May 29, 2012 at 5:38 pm

Donors are more than three times likelier to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study.

Coupons Work --Even When They're Not Used
May 25, 2012 at 12:30 pm

Data analysis of a 16-month field experiment finds that coupons -- whether used or not -- still increase awareness purchasing of a brand or retailer.