ZenithOptimedia predicts global ad expenditure will grow 4.3% in 2012, reaching US$502 billion by the end of the year. This is a slight downgrade of the 4.8% growth forecast in March. Projections for 2013 and 2014 are unchanged, at 5.3% and 6.1% respectively.
The Print Council today expressed strong disappointment with Toshiba America Business Solutions for its announcement to have a “No-Print Day” on Oct. 23, 2012. According to the company’s press release, National No-Print Day is intended to “raise awareness of the impact of printing on our planet.”
Four out of five Facebook users have never bought a product or service as a result of advertising or comments on Facebook, a Reuters/Ipsos online poll shows.
A U. of Missouri survey finds the increased use of mobile devices does not yet appear to have accelerated the switch from print to digital news consumption.
Smartphones are changing the way consumers shop -- 96% of owners have researched a product or service on their device and offline ads are proven drivers of mobile search.
Donors are more than three times likelier to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study.
Data analysis of a 16-month field experiment finds that coupons -- whether used or not -- still increase awareness purchasing of a brand or retailer.
A study examining how consumers interact with media in the current multi-device environment finds offline and online sources are used for research and engagement.
An AP-CNBC poll finds 83% of U.S. adult Facebook users hardly ever or never click on online ads or sponsored content when using Facebook.
According to ScanLife's latest Mobile Barcode Trend Report, Q1 2012 saw over 5 million unique QR code users, a near 200% increase from a year ago.
