The Print Council

Magna continues to forecast a slow-down in ad revenues growth in 2012, compared to 2011. TV, internet, radio, newspapers, magazines, and OOH ad revenues will grow 2.2%, excluding political and Olympic advertising.

A survey of the Top 100 U.S. magazines (by circulation) finds the percentage of magazines with at least one mobile barcode was 99% in Q1 2012.

A survey examining the attraction and impact of small business store signage on the American consumer finds 68% have purchased a product or service because a sign caught their eye.

When it comes to receiving promotional communications from restaurants, consumers prefer, and act on, traditional marketing more than online channels, finds the National Restaurant Association (NRA) in a survey sponsored by LivingSocial.

Direct marketing ROI is improving. In general, for 2012, an investment of $1 in direct marketing ad expenditures is up -- it is predicted to return, on average, $12.18 in incremental revenue across all industries. In comparison, non-DM ROI is expected to be $5.26 in 2012.

The U.S. Direct Marketing Spend By Medium (Email, Direct, Internet, Social, and Mobile) from the DMA.

Consumers say they are more likely to purchase based on direct mail offers than offers received via email; Mailings featuring coupons and exclusive offers are the most attention grabbing.

Commercial printer company and personnel news from Printing Impressions’ May 2012 edition.

The Magazine Publishers of America's has updated The Twenty Tweetable Truths About Magazine Media. The quick moving video highlights the enduring value and vitality of the magazine industry.

Catalyst Paper will host the 15th Print Delivers event, for top advertising agency executives and media/marketing decision makers, in San Francisco on Wednesday, May 23, 2012. This event showcases experts from major companies who will present case studies, research and examples of how print energizes multichannel marketing and targeted campaigns.