The Print Council

A survey conducted by Nielsen confirms consumers value physical mail, even in this digital era, and that marketing messages delivered via envelope get openend.

A study finds that 52% of Americans have liked, followed or subscribed to a company/brand via social networking or email. However, close to a third later turn around and break it off. Once this occurs, they then view the brand more negatively, shop/visit a retailer less often and thus spend less.

Data analysis conducted by eMarketer estimates U.S. adults "crammed more than 11 hours of media content into an average day in 2011."

The Pew Internet Project finds that one in five U.S. adults -- senior citizens, Spanish speakers and low-income families -- is not on the Internet. Simply said, these consumers are not part of the search, online, and social media advertising audience.

A collection of facts and statistics about the U.S. and Worldwide printing industries.

A new study from the NAA shows Internet users rely on local newspaper media - digital as well as print as key sources of news and information, and are engaging with their local newspaper across multiple platforms. Three-quarters (73%) have used newspaper printed circulars in the past 30 days.

Kantar Media reports that retailer advertising expenditures increased 1.6% and retailer participation in Free Standing Insert (FSI) coupon promotion pages increased 30.7% in 2011 versus 2010. Additionally, digital coupon events increased 40.4% during this period.

Total U.S. Communications Industry spending is on pace to grow 5.6% in 2012, outpacing GDP growth of 4.4%, thanks to an improving economy and stronger-than-expected digital media results.

A recent analysis of inbox placement rates of marketing messages show sharp deliverability rates in the second half of 2011.

A study finds 66% of online Americans have made a purchase as a result of email and nearly just as many (65%) purchased a product or service thanks to direct mail; This is nearly 3x the percentage who have purchased after receiving marketing messages delivered via Facebook (20%).