Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising -- an increase of 18% since 2007, according to a new study from Nielsen.
Commercial printer company and personnel news from Printing Impressions’ April 2012 edition.
Commercial printer company and personnel news from Printing Impressions’ March 2012 edition.
Commercial printer company and personnel news from Printing Impressions’ February 2012 edition.
Commercial printer company and personnel news from Printing Impressions’ January 2012 edition.
Commercial printer company and personnel news from Printing Impressions’ December 2011 edition, including coverage of Allegra Network’s annual convention and the Print in the Mix research report on “Executing Multichannel Relational Communications.”
According to a new report by comScore, an online measurement provider, a considerable number of U.S. female shoppers use newspapers for comparing prices and finding deals.
The goal of The Print Council in launching its new Resource Center is to increase awareness of the campaigns and materials in the hope that they will inspire both media/marketing specialists and print providers to turn that awareness into action.
With nearly 37,000 visitors a year, Print in the Mix (PIM), a comprehensive clearinghouse of research on the effectiveness and value of print media in the marketing mix, has established itself as a key resource for the printing and marketing communities.
Commercial printer company and personnel news from Printing Impressions’ September 2011 edition.
