A University of Oregon School of Journalism and Communication study finds that print news readers remember "significantly more" than those who read news stories online.
The Print Council
Young US adults, ages 16 to 26, are fully engaged with digital communication but also cannot imagine a world without paper, according to research from TRU, a research firm focusing on youth insight.
The latest facts on the growth of the U.S. mobile market from ExactTarget's and CoTweet's Subscribers, Fans and Followers research series.
Commercial printer company and personnel news from Printing Impressions’ August 2011 edition.
Top advertising agency executives and media/marketing decision makers in the Northwest area will have the opportunity to hear experts from major companies evangelizing print by sharing case studies, facts and expertise during “Print Delivers NW” on July 26 in Seattle.
SMB owners deem advertising (43%), email (38%), and direct mail (36%) are deemed to be proven most effective with response rates, purchases, and more.
Commercial printer company and personnel news from Printing Impressions’ June 2011 edition.
The integrating and energizing force behind multi-channel marketing and targeted campaigns that include Internet, e-mail, mobile and social media components is...PRINT! That’s the message attendees will hear during the first West Coast “Print Delivers” seminar, PRINTEGR8, hosted by The Print Council and Westamerica Graphics.
Pew's 2011 State of the News Media annual report on the health and status of American journalism finds that the state of U.S. news media ad revenue improved in 2010, at least in comparison with 2009. Newspapers were the only major media sector to see continued ad revenue declines, down 6.4%.
Commercial printer company and personnel news from Printing Impressions’ April 2011 edition