The Print Council

It all began with an e-mail notice from one of the 16 newsletter sites that I monitor. The link caught my attention—“highlights, four key points, drives magazines”—and the added term of “circulation” in the headline forced my finger to send the cursor over and click on the link.

Some 200 Marketing professionals, designers and print buyers converged on The University of Dayton Arena on Wednesday, March 9, to hear how “Print Delivers!” at an event organized by Think Patented. Attendees heard industry leaders make a case for the effectiveness of print, as well as a sustainable resource.

Commercial printer company and personnel news from Printing Impressions’ March 2011 edition.

Commercial printer company and personnel news from Printing Impressions’ February 2011 edition.

Commercial printing industry supplier company and personnel news from Printing Impressions’ February 2011 edition, highlighting KBA’s "Invitation to Innovation" open house.

According to NAPL's State of the Industry Report, 9th Edition, commercial printing industry sales (all sources, not just ink-on-paper) grew 1.1% during the three months ending in October 2010. During the same period in 2009 sales fell 14.8%. During the same period in 2008 sales fell 6.6%.

This study demonstrates how magazines add an important influence to all segments of the purchase funnel -- especially the most noteworthy category of purchase intent.

Results of an academic study examining consumer attributions of messages printed on direct mail envelopes and envelope characteristics -- and thus the perceived intentions of the direct marketer and about what is inside the envelope -- on intent to open a direct mailing.

The latest version of the annual USPS periodicals study examines numbers and trends related to magazines and newspapers delivered via the US mail.