The Print Council

Commercial printer company and personnel news from Printing Impressions’ January 2011 edition.

According to a 2010 study conducted by the Custom Content Council, "branded content initiatives are considered by marketers to be more effective than any other leading form of advertising and marketing." The top reasons for using branded content is customer education and retention, and marketers see their investment fueling longer-term returns.

The Unisource Worldwide Matching Challenge Grant has resulted in $100,000 of new financial support from the industry, along with adding 15 new supporters to the council ranks. “This additional support will fund new initiatives as well as support the ongoing programs of The Print Council, such as the Print in the Mix clearinghouse of print market research and the successful Print Delivers seminars.”

Commercial printer company and personnel news from Printing Impressions’ December 2010 edition.

Commercial printer company and personnel news from Printing Impressions' November 2010 edition.

Commercial printing industry supplier company and personnel news from Printing Impressions' November 2010 edition, highlighting the Komori America open house.

Eccolo Media's 3rd annual survey of U.S. B2B technology purchasers examines marketing collateral and its influence. The survey finds white papers have the greatest influence on purchasing decisions followed by brochures and case studies.

Commercial printer company and personnel news from Printing Impressions' October 2010 edition.

A study by ExactTarget and CoTweet, finds that when Facebook users choose to "like" a company or a brand, the primary reasons are discounts, freebies, and to show friends their brand affiliations.

The Print Council announced that its annual membership and general information meeting will be held on October 5th from 11:30 to 12:30 p.m. in Room S 502A at McCormick Place in conjunction with Graph Expo. All supporters of The Print Council and interested parties are encouraged to attend.