North American consumers in the 18-34 year-old demographic prefer, by a wide margin, to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM.
Commercial printer company and personnel news from Printing Impressions' September 2010 edition.
Within the first month of Unisource’s $100,000 Challenge Grant to The Print Council, six companies have signed up and joined together to promote the power of print. They are NewPage, Hewlett Packard, Neenah Paper, PrintingforLess.com, MSP Digital Marketing LLC, CRW Graphics, PennLitho, Dome Printing, and HBP Inc.
Sappi Fine Paper, in partnership with The Print Council, recently hosted more than 200 media and marketing specialists and publishers at the Art Directors Club for a "Print Delivers" lunch-and-learn event. The sixth such seminar in an ongoing series presented around the country by The Print Council, presentations raised awareness about the viability of print media and its effectiveness as part of cross-media communications.
Commercial printer company and personnel news from Printing Impressions' August 2010 edition.
This research adds a new paradigm -- where actual observed shopping behavior is correlated with the advertised item.
Media synergy is the ideal when planning advertising. This study shows that the most powerful combination is when direct mail is used in combination with national TV advertising.
This survey represents a call to action for the industry to both do more to lessen its environmental impact and better educate the public about what it is doing in that area--consumers want more choice in the mail they receive.
This survey findings underline the synergy of using a multichannel campaign (print, online, and face-to-face contact) to promote business products and services.
Unisource CEO Al Dragone announced that the company has committed a $100,000 matching grant to The Print Council if other members in the group match that amount through pledge commitments received by September 30, 2010.
