March 27, 2014 at 2:21 pm
Deloitte's most recent survey of techology and media consumption trends, finds a 42% growth YOY in the number of U.S. consumers who own a trio of tablets, smartphones and laptops.
The Print Council
March 27, 2014 at 12:50 pm
Total advertising expenditures increased 0.9 percent in 2013, marking a gain for the fourth consecutive year. Growth eased without Olympic and political spending.
March 25, 2014 at 10:37 am
A study examining the value of print ads published in independent Yellow Pages finds the ROI for directory ads averages about $24 for every $1 spent.
March 21, 2014 at 1:29 pm
When it comes to US media as spend, TV will remain the dominant advertising channel through 2017, until the balance tips to digital in 2018 when digital surpasses television, says eMarketer.
March 13, 2014 at 2:45 pm
A field experiment using print and online versions of an alumni magazine found that the print version had a higher open rate, higher recall, and readers engaged in more browsing. Ironically, although younger readers indicated a preference for receiving an online version, the effect of print on memory performance was strongest among the younger readers.
March 10, 2014
The latest data from comScore finds two-thirds of Americans now own smartphones -- up 7% since October.
February 27, 2014 at 1:34 pm
Over 27,000 tablet ads were analyzed to evaluate digital efficacy versus print. Readers remember ads on tablets at the same rate as in print, yet the digital platform makes it easier to take action as a result of seeing ads.
February 21, 2014 at 6:03 pm
The latest device-related media factoid from Nielsen.
February 19, 2014 at 1:54 pm
The number of mobile action codes appearing in magazines--such as QR, image recognition (IR), and digital watermark --grew 55% over last year. For the first time, IR beat out QR to become the top activation type.
February 18, 2014 at 2:35 pm
Online ads top the list as most ignored (82%) by all generations, while traditional media ads are least ignored.
