The Print Council

An academic paper summarizing the survey of retail store managers' attitudes towards the value, use, and future of printed promotional material (e.g., direct mail, catalogs, and in-store signage).

The immediacy of mail and the attention it receives by consumers gives a company's marketing message an opportunity to be noticed unlike any other media channel.

This classic academic study, which still holds true based on more current studies, finds It would be a costly mistake for Internet companies to rely solely on online advertising to build awareness and generate traffic.

In this classic study, print ad content was recognized at a higher level than what was delivered online. Though Internet advertising was a novelty in 1998, the ability to see the full ad in printed format remains a strong point of the medium.

This classic study looks at the extent to which consumer use of the Internet displaces or reinforces the use of other media as sources of advertising information.

Eight out of 10 investors and analysts prefer a printed annual report over the online version, while also expecting the annual report to be online.

As The Print Council announces its latest initiatives – Print Delivers and Why Print is Green – its members are “lining up” with financial and in-kind support for these projects, as well as for the Print in the Mix (PIM) research clearinghouse.

The Print Council Executive Committee has announced that its general membership meeting will be held at PRINT 09 in Chicago on Tuesday, September 15th at 11:30 am in Room N135, McCormick Place, North Building, Level 1.

HAVE YOU read "The Chaos Scenario" yet? It is written by Ad Age's Bob Garfield. If not, you should. Order it from Amazon, or download it to your Kindle like I did (the printed book became available August 1 for ordering on Amazon; it was available in the Kindle version quite some time before that).…

Print is more persuasive than ever as an advertising and marketing tool. So print should always be considered as an integral part of any commercial communications campaign. That’s the message top advertising agency executives are receiving and heeding, thanks to a new “lunch and learn” seminar being presented by The Print Council.