The Print Council

Printing’s strengths as a sustainable and environmentally responsible communications medium will be explored and promoted in a new position paper that is being developed by The Print Council.

CHICAGO—Roughly 50 trade journalists, consultants and analysts converged on the Sheraton Hotel & Towers here Tuesday and Wednesday for Print 09 Media Days, a preshow glimpse of the technologies that will be on exhibit at Print 09. The Graphic Arts Show Company (GASC), which manages the event, was among 14 exhibitors that provided presentations in advance of Print 09, which kicks off Sept. 11 at McCormick Place and runs through Sept. 16.

Direct mail survery finds response rates vary based on the day of the week they are received and the size of the packet. Differences also found for Consumer vs. Financial mailings.

This research uses an econometric analysis to assess the correlations between the media choices and overall business results. Printed mass media advertising showed greater impact than broadcast advertising.

Printing Impressions' Commercial Printer News for February 2009

A summary of the consumer research portion of PRIMIR's "Trends and Future for Financial and Transactional Printing" report. The primary goal of the consumer research survey portion of the overall study was to determine the current and future use by consumers of paper transactional documents such as bills and statements. A secondary goal was to determine the proclivity of consumers toward transpromotional printing.

InfoTrends' white paper detailing interviews with print service providers and marketing executives who have added, or are planning to add, transpromotion to their marketing mix. The report also includes InfoTrends desk research and studies.

Transit advertising is a growing category of out-of-home advertising and an area that has received little academic attention. This study keys in to elements of effective airport advertising and is applicable to other transit locations.

Results from Alloy Media Marketing's College Newspaper Audience study. The report provides valuable data indicating college newspapers continue to reign as a top mass media choice among today's college students.

Nearly 40% of consumers who perform online searches for more information report being influenced by offline channels and this influence ultimately results in a purchase.