According to a recent survey of more than 1,700 North American social media marketers, 21% say they're dissatisfied with social media marketing in general and are ready to replace social spend with more traditional buys.
A GfK multimedia study show that U.S. teenagers' time spent connected is growing faster than that of any other key age group and now tops 4 hours daily.
InfoTrends predicts overall print volumes to increase at a CAGR of 1.2% between 2012 and 2017, with select digitally printed applications (books, transpromo, catalogs, direct mail) expected to outpace that growth rate noticeably.
The percentage of Americans who read an e-book in the past year has risen to 28% -- up from 23% at the end of 2012. At the same time, about 7 in 10 adults reported reading a book in print, up 4% after a slight dip in 2012.
Analysis from BIA/Kelsey's ongoing tracking survey of small and medium-sized businesses traditional advertising choices finds that newspaper ads are most used, while TV is deemed most effective.
A new study reveals 96% of consumers have received mistargeted promotional offers and info. Based on this, the vast majority say they have unsubscribed, automatically deleted communications, or take other actions to disengage.
Survey results from Gallup quantify generational differences in technology ownership. For example, 88% of young adults own smartphones compared to 25% of those age 65+.
The latest Pew survey shows that 73% of online U.S. adults now use a social networking site of some kind. Facebook dominates in the number of users (71%), but a number of users are diversifying onto other platforms.
A national survey finds direct mail is still the strongest tactic for donations, prompting 21% of Americans to give to charities.
According eMarketer, U.S. mobile ad spending continues its rapid growth -- coming, for the most part, at the expense of desktop. Today, mobile accounts for nearly $10b; By 2017, mobile is expected to reach $35.6b.
