November 18, 2013
According to the Pew Internet & American Life Project, as of May 2013, 72% of online U.S. adults use social networking sites -- up from 67% in late 2012, and 8% in 2005.
The Print Council
November 12, 2013 at 4:07 pm
A survey examining B2B buyers' research preferences finds the majority begin the process with Google and that shorter white papers and case studies are preferred.
November 7, 2013 at 4:18 pm
This UMass Amherst study looks to understand what factors influence people to complete watching video ads and what contributes to them abandoning ads.
November 5, 2013 at 1:52 pm
Analysis of ROI data from Meredith's advertising program finds households exposed to print magazine ad campaigns spent significantly more (+3% to +36%) than those consumers not exposed. The average ROI was $7.81 for every $1 spent.
October 31, 2013 at 12:37 pm
Analysis of over 2.8 million Facebook posts from 23,000 brands provides a snapshot, by day of the week, of posts distribution and engagement potential.
October 25, 2013 at 11:51 am
The overwhelming majority of B2C marketers - 90% - used content marketing in 2013. This report reviews tactics, effectiveness, confidence in the strategy, and more.
October 23, 2013 at 11:05 am
According to local ad spend analysis from BIA/Kelsey, direct mail will overtake print Yellow Pages in the General Services vertical in 2013.
October 23, 2013
According to a recent survey, the popularity of Facebook appears to be waning among U.S. teenagers with Twitter taking the lead as teens' favorite social platform.
October 21, 2013 at 9:51 am
According to the latest mobile-related figures from the Pew Internet Project, 91% of American adults own a cell phone (56% have a smartphone); tablet ownership has reached 35%.
October 18, 2013 at 11:03 am
ScanLife processed nearly 24 million mobile barcode scans during the third quarter of 2013 alone -- an approximate 40% increase in activity compared to last year at this time.
