The latest data from comScore finds U.S. smartphone ownership is at the 60.8% mark; Android and iPhone combine to account for more than 92% of U.S. smartphone market.
The Print Council
A new census report provides an updated picture of the composition and complexity of U.S families and households; for example, one in 5 households is made up of the so-called "nuclear family."
B2B marketers are making content marketing a core part of their marketing process with 93% of organizations now marketing with content - regardless of company size or industry.
A social media study finds Facebook accounts for more than 10% of traffic to publishers, while Pinterest referral traffic has increased most rapidly, growing by 66.5% (to 3.68%) in the last year.
A DMA commissioned study conducted by Ivy League academics finds data-driven marketing adds $156 billion in revenue to the U.S. economy and results in the employment of more than 675,000.
ZenithOptimedia predicts global ad expenditure to strengthen over the next three years -- rising from 3.5% in 2013 to to 5.1% in 2014 and 5.9% in 2015.
A survey finds U.S. adults living in households with at least $100K in annual household income, "continue to be enthusiastic consumers of traditional media, even while their use of digital media continues to grow sharply."
According to research from Pew, 15% of American adults do not use the internet or email at all--and the majority of non-users don't plan to do so in the future.
Word-of-mouth, TV, branded websites, and newspaper and magazines remain the most trusted advertising sources finds a survey of more than 29,000 consumers from around the globe.
Recent analysis of data from over 1.4 billion email messages gives insight into the days and times that garnered the highest activity.