Transcontinental Inc.

There was some good news for magazine publishers this year, as advertising sales levels 
began to rebound. Looking at the catalog segment, there is no evidence of the printed catalog disappearing any time soon. A key focus for publishers and catalogers is how to continue to leverage their multi-channel marketing strategies.

Commercial printer company and personnel news from Printing Impressions’ December 2011 edition, including coverage of 
Allegra Network’s annual convention and the Print in the Mix research report on “Executing Multichannel Relational Communications.”

Commercial printing industry news briefs, including items on RR Donnelley, Sandy Alexander, Quad/Graphics, Yurchak Printing, Brown Printing, Modernistic, Transcontinental, WildfireXM, West Linn Paper, Mohawk Fine Papers and Presstek.

The company’s new trademark will be “TC. Transcontinental,” with its two sectors known as TC. Media and TC. Transcontinental Printing. The “t” stands for technology, while the “c” represents community. The red dot from the former logo is transformed into a black one, which represents the digital economy.

On the heels of GRAPH EXPO 2011’s post-show attendance report released last week-which revealed buyers up 7 percent and buyer companies up 12 percent over last year’s show-are just sampling of comments from attendees and exhibitors who spoke out on the quality of this year’s show.

MONTREAL—Transcontinental announced plans to implement a new operating structure in order to become more agile at meeting the multiplatform marketing communication needs of its customers. The operations of Transcontinental Media and Transcontinental Interactive will be combined, effective Nov. 1, into a single sector, Transcontinental Media, with Natalie Larivière serving as president.

The operations of Transcontinental Media and Transcontinental Interactive will be combined into a single sector, “Transcontinental Media,” with Natalie Larivière serving as president. Transcontinental’s new operating structure will lead to the departure of the president of Transcontinental Interactive, Christian Trudeau.

Commercial printing industry news briefs, including items on The Edward Hine Co., Dataflow Inc., The Printing House, Transcontinental, PrintHarmony.com, Schawk, Harmony Printing & 
Development, Integraphx and Hewlett-Packard.

Transcontinental’s revenues increased 2 percent in the third quarter of 2011, from $481.3 million to $492.6 million, driven primarily by the Printing sector. Adjusted operating income was flat at $57.2 million, while the adjusted operating income margin slightly decreased from 11.9 percent to 11.6 percent.

State-of-the-art equipment from Transcontinental Litho Acme will be transferred to Transcontinental Direct Montreal and the production teams from the two units will be combined. The positions of some 30 employees out of a total workforce of 335 will be eliminated.