Commercial printer company and personnel news from Printing Impressions’ October 2014 edition, including Printing Industries Alliance, Hopkins Printing, Bookmasters, National Graphics (NGI), Dynamic Drinkware, Intelligencer and WebbMason.
Integrated marketing solutions and services firm WebbMason, has launched MarketingBench 2.0, a marketing automation solution for the creation, sourcing, deployment and measurement of integrated marketing programs.
WebbMason of Hunt Valley, MD, has been selected for the Baltimore Business Journal List of 25 Largest Advertising and Marketing Agencies in the Baltimore-area for the second consecutive year. "Many of us are lifelong residents of the Greater Baltimore area and are proud to have built a thriving business here," said Warner Mason, president and chairman of the board.
We've assembled a small cadre of case studies that drive home the point that the printed piece need not be viewed as a one-dimensional tool, but as a jumping-off point that stirs the creative juices and engages the end user in new and exciting ways. While we're at it, we'll illustrate the role that printers and marketing services providers (MSPs) are playing in the integrated marketing solutions heirarchy.
WebbMason, headquartered in suburban Baltimore, reported $100 million in 2012 revenue. This revenue growth was driven by the expansion of integrated marketing solution engagements with new and existing customers, better than expected demand in its promotional items business and return on investment in the sales organization, including the addition of sales executives in four offices and a new office in Buffalo, NY.
WebbMason will be the preferred printing and promotional items partner in the Chicagoland Chamber of Commerce’s ChamberPlus+ program and will service the business association’s more than 1.3 million local employees. ChamberPlus+ combines the purchasing power of members to reduce costs while ensuring high levels of service.
WebbMason, an on-demand marketing solutions and services company, has launched WebbMason Interactive, an online marketing services group that consolidates the company’s web and microsite development, search, social media, e-mail and other online offerings. “Today’s reality is that marketing solutions must be multimedia, personalized, contextualized and integrated to be effective.”
WebbMason docBuilder enables users to create documents online 24 hours a day, seven days a week, and have their printed orders delivered the next business day—for less than it would cost at a typical retail print chain.
BALTIMORE—Webb/Mason has expanded its corporate headquarters to 80,000 square feet and its Chicago offices to 26,500 square feet in order to accommodate its growing business.The print and brand management company wanted to address its office and warehousing space needs. The headquarters expansion includes an employee fitness center.
BALTIMORE—01/16/07—Webb/Mason, a leading national print and brand management company, has expanded its corporate headquarters to 80,000 square feet and its Chicago offices to 26,500 square feet. Both expansions will accommodate increased office and warehousing space requirements resulting from the company’s continuous growth. “Expansion of our warehouse facility is a direct result of our warehousing and fulfillment services growth,” said Warner Mason, Webb/Mason president/co-founder. “Our warehouses now use a modern narrow-isle design that creates increased capacity for storing customers’ materials, including everything from marketing literature to promotional products, product samples and point-of-purchase displays.” Naturally, our growth has also translated into the need for
