Xerox Corp.

AS DIGITAL printing demand, applications and operations grow, adjustments are being made in finishing strategies. In-, near- and off-line solutions all still have their place, but determining the best approach has become a more site-specific decision.

PagePath Technologies, Inc. today announced the creation of #TwitterPrint for the Printing Industry. #TwitterPrint is a hashtag group posted through Twitter that allows printers to follow and search pertinent content that will assist them in social media, blogging, industry news and marketing tips. Access to this social media tool is as simple as navigating to Search.Twitter.com and typing in #TwitterPrint. With an RSS reader, follows can also subscribe to the feed and receive alerts when a new "tweet" is sent.

KING OF PRUSSIA, PA—Conlin's Digital Print and Copy Center has obtained a pair of Xerox iGen4 digital color presses. Conlin's is using the new devices to produce full-color booklets, brochures, manuals and postcards. Its customer vertical markets include advertising, legal and real estate.

Armed with two Xerox Corp. iGen4 presses, Conlin’s Digital Print and Copy Center can match customer brand colors quicker and produce higher quality jobs in a shorter period of time. According to the King of Prussia, PA–based print provider, the iGen4 press’ automated color matching is a competitive advantage – by delivering color excellence with less manual effort.

The four newest members of The Print Council are industry veterans and dedicated professionals with a sincere passion for the business of print. Custom Data Imaging Corp., Alcom Printing Group, The P.A. Hutchinson Co. and Panaprint, Inc. understand the strength and power of print and the need to work together in educating the next generation.

NAPL’s Top Management Conference (TMC) will bring together CEOs, company owners and executives in a powerful three-day annual event, to be held this year at the JW Marriott Starr Pass Resort & Spa in Tucson, Ariz., March 15–18. The conference, widely regarded as the industry forum for strategic management, will feature University of Michigan business professor David Ulrich, back by popular demand, in a keynote presentation on gaining a competitive edge through “branded” leadership.

DICE, the Digital Imaging Customer Exchange, announced today that Blue Moon Solutions, Inc. has accepted the role of Management Company for DICE. Mike Vinocur, who has been the Executive Director of DICE (formerly ICE, the Indigo Customer Exchange) since its inception in the mid 1990’s, has now dedicated all of his efforts to his other business ventures.

Printing Impressions' Across the Nation Commercial Printer News for January 2009

TWO PREDICTIONS for the 2009 calendar year: Barack Obama will be sworn in this month as the 44th president of the United States, and printers will endure an even tougher year than they did in 2008. Sorry...with the economy being what it is, the editors at Printing Impressions can’t even afford to go out on a limb. And, when it comes to forecasting the fortunes of printers for the final year of the millennium’s first decade, it hardly takes Nostradamus to tell us that economic pressures will cast a heavy burden on printers in 2009.  

I  HAVE written a great deal about marketing strategies in this space, including everything from marketing basics to self-promotion and integrated communications strategies. One area of marketing that is often overlooked is the role of providing support to the sales force.