Xerox Corp.

Channel Surfing for Customers THIS TIME, it’s for real. It, in this case, being multi-channel marketing. For years, printers have been hearing about opportunities for growth by expanding beyond ink (or toner) on paper. Computers and digital prepress were supposed to have spawned a multimedia services market for publication and catalog printers, among others. Content was to be repurposed for distribution on CD-ROM and later put online. The Internet gave rise to the cross-media concept, which has been partly realized, yet fallen short of the predicted revolution. Printed catalogs have been found to be an effective mechanism for driving shoppers online. Conversely, retailers typically

IT’S A MAN’S world. Or is it? For some women, infiltrating the “Good Ol’ Boys Club” long associated with printing has been extremely challenging. For others, gender hasn’t been that much of a factor when breaking into (and rising up in) this traditionally male-dominated business. However, like most businesswomen (no matter what the field), being female in a corporate world of suits and ties often requires women to be intuitive, intelligent and wise. Not so long ago, many women in printing were either part of a family owned business or were wives of print shop owners. Today, there are many independent women who start

IN THIS age of buzzword bingo and the “go big or don’t go at all” extreme lifestyle, it’s understandable that the printing industry should continue to see a string of next big things. Ultimately, market realities and technology considerations have tempered at least the pace of each of the predicted revolutions, starting with digital printing, then the dotcom gold rush, one-to-one marketing, JDF and now transpromotional (transpromo) printing. That transpromo represents a significant business opportunity is not in question, although there are differences of opinion about how fast the market will develop. On the bullish side, the InfoTrends Inc. research firm, based in Weymouth,

ROCHESTER, NY—April 30, 2008— PODi, the Digital Printing Initiative, announces it is accepting speaker submissions for the 2009 PODi AppForum. The annual event is January 19-21 in Las Vegas at The Rio Casino and Resort. Each year, hundreds of print service providers, marketing practitioners and other professionals attend the AppForum to take advantage of its unique educational and networking opportunities. All selected presenters receive one free registration to the 2009 PODi AppForum, so they can also take advantage of the educational sessions. “A major attraction of the AppForum is the user-focused nature of the sessions. Our attendees count on learning new ideas and innovative

ROCHESTER, NY—Xerox Corp. is committing $2 million to Rochester Institute of Technology to serve as a founding partner of The Golisano Institute for Sustainability. Anne Mulcahy, Xerox chairman and CEO, made the announcement Thursday during a presentation on the RIT campus. This investment in RIT by Xerox, which will be spread over five years, focuses…

FOSTER CITY, CA—April 16, 2008—EFI® (Nasdaq: EFII), the world leader in customer-focused digital printing innovation, will be showcasing its most extensive range of productivity and revenue generating print solutions ever in Europe at drupa 2008, from 29th May to 11th June in Dusseldorf, Germany. Visitors to its stand C01, Hall 5, will experience the industry’s broadest array of leading digital solutions, from the latest Fiery®, VUTEk® and Jetrion® digital printing innovation to the Print MIS and web-to-print solutions that are critical to increasing operational efficiency and profitability as printing businesses worldwide continue the analog-to-digital transition. Visitors will also be able to view EFI’s products

COLOGNE, GERMANY—April 10, 2008—Under this main theme, Folex, a foil-coating manufacturer, will be presenting its range of products which has been expanded by quite a few novelties to the fair’s visitors. Folex will be focussing on developments made in the fields of coating plates and underpacking foils. In addition, visitors will have an opportunity to familiarise themselves with the current status of printable films and papers for the LFP range and for digital printing. A booth area which is approximately 30% bigger as compared to the one used on the last DRUPA will be reflecting the wide variety of new features presented. Folacoat -

ROCHESTER, NY—April 4, 2008—PODi, the Digital Printing Initiative, announces the publication of the 2008 Digital Print Case Studies collection along with a new and improved online database. Forty-five new digital print success stories are being added to the database, bringing the total to well over 300. The new database gives users expanded search features which allow them to quickly and easily explore the collection and find exactly what they are looking for. The PODi database, www.podi.org/casestudy, contains successful case studies from around the world, covering over 12 market segments and dozens of different marketing communications applications. They demonstrate, with real world stories and results,

WASHINGTON, DC—April 2, 2008—The Print Council, a national business development initiative created to help promote greater use of printing and print media, announced that Mohawk Fine Papers Inc. the largest premium paper manufacturer in North America, has joined the organization. As a new member, Mohawk Fine Papers will work in concert with other member companies of The Print Council to help develop, maintain and expand the market for printed materials. Richard Schielke, National Business Development Manager of Mohawk Fine Papers, notes the importance of The Print Council’s mission for the industry’s future: “Commercial printing today must effectively compete more vigorously than ever against

New Perfector Pumps Up Production at Ultra Imaging BILLINGS, MT—Ultra Imaging, an AlphaGraphics franchise, reports a monthly average increase in print volume of 30 percent since recently installing its four-color Heidelberg Printmaster PM 74 perfector. The new press, which replaced an older two-color model, is being used to print general commercial products, including books, advertising and marketing materials for local clientele, as well as high-end reports for nonprofit organizations. Large-Format UV Press of Choice For Superior LOS ANGELES—Superior Lithographics, a supplier of high-quality litho labels, top sheets and folding cartons, has installed a new six-color, 64˝ KBA Rapida 162a sheetfed press with