Xerox Corp.

SEWICKLY, PA—March 27, 2008—Immediately following this year’s Offset and Beyond Conference, the PIA/GATF Digital Printing (DPC) and E-Business (EBC) Councils will host a special half-day long event featuring five engaging sessions on a variety of digital and Internet-enabled printing topics. Printing executives are invited to attend this open, interactive forum for the digital printing community to learn about the latest trends and innovations in VDP, 1:1 marketing, Web-to-print, and digital sales strategies. The Go Beyond with Digital event will take place on Tuesday, April 29 from 10 am to 3 pm at the Renaissance Schaumburg Hotel & Convention Center, Schaumburg, IL. The event

March, 2008—As processing direct mail becomes increasingly high-tech and complex in terms of design, printing, converting, logistics and shipping, Manuel Mataré, drupa’s project manager, explains why a visit to the world’s largest print media trade fair is so important for direct marketing professionals! Why is drupa 2008 so important for direct mail companies? Manuel Mataré: Direct mail activities serve a billion-dollar industry that is more technology-driven than any other printing segment. In the past, technical innovations were developed using dialog marketing concepts. But this situation forced lettershops and mail houses to constantly offer highly innovative solutions and cutting-edge technologies. Fortunately, drupa

DÜSSELDORF, GERMANY—This will be the ink-jet Drupa. No, it will be the green Drupa. Or, maybe the print buyer Drupa. Actually, it will be big enough to be all three, and much more. With more than 1,800 exhibitors occupying more than 1.8 million square feet of exhibit space in nearly 20 halls, putting a label on Drupa is one way to make it more digestible. Another is for visitors to develop a “must-see” list ahead of time. To that end, a number of briefings are being held in advance of the show to get the word out about what to look for from major

INDUSTRY NEWS Uniting to Fight Global Climate Change NEW YORK—Representatives from Time Inc., Pictorial Offset and Eastman Kodak joined forces to speak “green” during a recent seminar sponsored by the Advertising Production Club (APC) of New York and Partnership in Print Production (P3) at The Yale Club here. The keynote sustainability panel addressed the topic of how to “Fight Global Climate Change by Cutting Through the Green Fog,” which focused on sustainabiity issues in printing and advertising. Speakers included David Refkin, Time Inc.’s director of sustainable development; Nick Patrissi, Eastman Kodak’s manager of market development; Don Carli, panel moderator and research fellow at

JDF User Group Formed, Awards Program Expanded PITTSBURGH—To facilitate implementation of the Job Definition Format (JDF) in automated workflows, a new JDF User Group is being formed by Printing Industries of America/Graphic Arts Technical Foundation (PIA/GATF) and the International Cooperation for the Integration of Processes in Prepress, Press and Postpress (CIP4). Plans call for the group to meet three times a year in locations across the country, with the first meeting having already been scheduled to run here March 24 and 25. The group is to convene March 24 at PIA/GATF’s headquarters for a hands-on look at JDF implementations within the facility and a

Shop’s 29˝ Sheetfed PressesOutmaneuver 40˝ Competitors WINTER PARK, FL—Edward Sengel, president of Superior Printers, was so impressed with his first Roland 500 press that he installed a second one. Both systems are configured with six printing units, in-line coating and extended deliveries. The printer also uses MAN Roland’s printnet PressManager, which networks the Roland 500s to the rest of Superior’s production workflow. The second Roland 500 has perfecting capabilities. “The 23x29˝ format of the Roland 500 takes it to the next level,” says Sengel. “Unless you’re doing oversized display posters, a large percentage of what used to be 40˝ work exclusively can now run

ROCHESTER, NY—January 29, 2008—PODi, the Digital Printing Initiative, announced the 2008 winners of the annual PODi Best Practices Awards on January 29th at the AppForum digital print conference in Las Vegas. These highly anticipated awards recognize outstanding examples of digital print and variable data strategies. “Every year, the awards process gets more competitive as marketers and service providers become more proficient, creative and successful with digital print and personalization. The variety of the winning campaigns reflects new directions and opportunities for our market,” said Rab Govil, President of PODi. “It’s no surprise that the Best Practices awards presentations are a highlight of the AppForum.

ROCHESTER, NY—January 28, 2008—PODi, the Digital Printing Initiative, today announced the release of the second PPML Interoperability Report. PPML (the Personalized Print Markup Language) facilitates creating personalized high-volume print campaigns by service providers, enabling meaningful one-to-one “conversations” for their customers. This new report provides detailed results of interoperability testing across the products of ten leading printing device vendors using PODi’s PPML Consumer Test Suite. The report provides the marketplace with a valuable resource for developing and implementing PPML-based workflows that will perform reliably across multiple brands of printing devices. Test results demonstrate the high level of interest and cooperation among vendors in pursuit

WASHINGTON, DC—January 28, 2008—Membership in the organization that is promoting the marketing and promotional power of print continues to grow. Jet, Inc. and Lake County Press have joined The Print Council as full members. Jeff Norby, Jet’s President, will also serve on the Marketing Steering Committee to the Print Council’s Board. “Jet joined the Council because we are quite aware and concerned that print has become somewhat marginalized or commoditized in the eyes of both clients and suppliers,” he says. The Print Council is working to turn that perception around. “We believe in the value of print as a very important component in a

PITTSBURGH—January 25, 2008—The Technical Association of the Graphic Arts (TAGA) announces the release of the conference agenda and the addition of Lambertus Hesselink, PhD. to the list of keynote speakers at this year’s Annual Technical Conference. This year’s conference begins on Sunday, March 16 with a series of keynote speeches “that are deliberately aimed to be out-of-the-box,” according to TAGA’s President, Anthony Stanton. “This is why we are proud to announce the addition of Dr. Lambertus Hesselink.” He will be speaking on his work in the area of holographic data storage, a new information storage and retrieval system that records digital data holographically. Hesselink