The Printing Association of Florida (PAF) is busily preparing for its 37th annual Graphics of the Americas Expo & Conference (GOA), being held this week on March 1-3, 2012 at the Miami Beach Convention Center in Miami Beach, FL. Non-stop show floor activities include a powerful keynote presentation by AGI’s Christopher Smith; the popular Wide Format Print Shop Live area, live demonstrations, free sessions by Xerox and HP, and more.
There is little doubt that you’re going to print less in the years ahead, at least in terms of run lengths, but it is the value you add to those pages that will make the difference. Offering print with a connection to electronic media is critical.
Three of the new Xerox ProfitAccelerator Business Development Resources provide training in digital sales, financial management and marketing. The fourth combines consulting and software as a service (SaaS) to deliver a Web-to-print solution.
Commercial printer company and personnel news from Printing Impressions’ September 2011 edition.
The XMPie Users Group has launched a new Website, making more content publicly available to increase online collaboration, as well as offering new and improved networking and education functionality to its members. Registration also opened for the 2011 XMPie Users Group Conference, taking place October 23-26, in Miami.
With half of Xerox’s revenue now coming from services and a more than $500 billion market opportunity in document, business process and IT outsourcing services, Xerox is scaling its offerings to expand globally, apply innovation to simplify complex processes, and integrate its well-established service delivery competencies across multiple lines of business.
Technology leaders have recognized for some time that QR codes will play an important role in print marketing. As these printers attest, adding a QR code as a way for people to respond is becoming a mainstream marketing technique.
This virtual trade show featuring the latest in marketing tools and know-how will be held on Tuesday, March 15. Xerox customers Anderson Direct Marketing, Print Three and EU Services will share their broad experience in generating cross-media campaigns via live chat.
Bryant Graphics, Allpro Direct Marketing, basiQa and EarthDigital have all added the digital color press to their printing arsenals. Graphic communications firm Bryant ended an existing lease on a competitive device to purchase an iGen4 EXP.
Digital printing news from the PODi AppForum, Xerox, Kodak and Konica Minolta in Printing Impressions’ March 2011 edition.
