At On Demand 2009, XMPie is presenting an interactive, fun-filled journey into the world of one-to-one cross-media marketing with its latest personalized theatre experience. The “Open the Door for the CMO” animated presentation vividly demonstrates the business challenges faced by marketers in today’s economic climate and gives audience members the opportunity to create fully-functional cross-media campaigns live, on-the-spot, that uniquely address those challenges.
Shutterbug Photo Mall has installed Xerox Corporation’s (NYSE: XRX) iGen4™ Press to add production of full-color photo books, calendars and greeting cards to its arsenal of photo-based offerings. Shutterbug, a photo resource center with an in-house photo lab, is one of the first U.S. companies of its kind to install the Xerox iGen4 press.
WHAT DO professional golf and Web-to-print have in common? Both make reference to a skins game, where a lot of money is at stake for something that, at first blush, doesn’t seem all that difficult to accomplish. The skill and effort involved are often easily overlooked.
Printing Impressions' Across the Nation Commercial Printing News for February 2009
NEW YORK—Nov. 4, 2008—XMPie® Inc., the leading provider of software for dynamic publishing, celebrates a successful close to Graph Expo 2008 with high booth traffic, three “Must See ‘em” honors and six Printing Innovation with Xerox Imaging (PIXI) awards for its customers.
NEW YORK—Oct. 22, 2008—With the latest version of its award-winning PersonalEffect™ one-to-one marketing solution, XMPie®, Inc., the leading provider of software for dynamic publishing, strengthens its hold on the personalized print and cross-media industry by offering state-of the-art creative capabilities, while expanding the performance of its industry-leading solution. Combined with the recently released versions of its uStore® Web-to-print solution and uProduce™ Marketing Console marketing analytics offering, XMPie’s PersonalEffect 4.5 provides an uncompromised solution for the creation, deployment and tracking of one-to-one cross-media marketing campaigns.
IN ORDER to remain competitive and profitable, graphic communications providers must travel beyond just putting ink on paper—expanding their services to variable data, the Web and cross-media. The first annual PIA/GATF “Converge: Variable Data, Web Services and Cross-Media Conference” will be held September 20-23 in Phoenix. Three tracks containing fundamental, advanced, and sales and marketing sessions, make this conference suitable for companies just beginning to redefine their digital services, as well as veteran practitioners. This special section has been designed to highlight some of the key conference topics and speakers. The Converge Conference is a combination of PIA/GATF’s Workflow and Variable Data and
NEW YORK CITY—XMPie is announcing a strategic partnership with Gimbel & Associates, an international digital print and marketing communications consulting firm. The alliance combines XMPie’s industry-leading software with individual guidance from Gimbel consultants, helping XMPie customers create a step-by-step roadmap for successful development and selling of variable-data print and cross-media marketing communication programs. Designed specifically for XMPie customers, the professional services program offers several options based on the desired level of support from Gimbel & Associates consultants. Gimbel advisors can provide on-site counsel in everything from developing and selling VDP and cross-media campaigns, to successful operational and production implementation for those just
DRUPA’S STANDING as an international printing exhibition makes it the place to see the course of technological development in the industry laid out for the next four years. As even the following press and postpress wrap-up stories note, digital printing technology had its strongest showing yet. Even the developments in digital workflow were muted by comparison. Many of the product introductions were already covered in one of the Drupa Countdown stories published in editions of Printing Impressions leading up to the show. Therefore, this wrap-up will primarily focus on what was new in Düsseldorf. The event lived up to its billing as The Ink-Jet
DÜSSELDORF, GERMANY—May 29, 2008—XMPie®, Inc., the leading provider of software for dynamic publishing, adds cross-media capabilities to the Web-to-print features of its uStore® marketing portal solution. Also, an individualized multilingual shopping experience for store visitors is now supported with an unlimited number of languages. uStore software allows print providers, creative agencies and corporate marketing departments to easily offer customized and personalized printed documents through e-commerce-enabled online stores. Now, with uStore 3.0 customizable e-mail campaigns are available for store visitors to choose, customize and blast. Regular SMTP e-mail is supported as well as e-mails sent via ExactTarget, a leading provider of on-demand e-mail marketing software
