Customized Follow-ups Can Grow Your Sales

For the last two weeks, FEI sales leader Zoot has given young salesman Ganymede tips for “getting past the gatekeeper” when cold calling. This week, the sales guru focuses on creating customized post-sales-call communications. Remember, fire = print.

One pleasant Sunday afternoon, Zoot and Ganymede were golfing at Panayouda Pines, a renowned Olympian course. At the third tee, Zoot watched his protégé slice his ball into the woods.