Delivery, Touches or Communicate? The New Direct Marketing Term -Thaddeus B. Kubis

By Thad Kubis

Sorry for the delay in making this next post, a viral convergence (the flu) stopped my intended delivery to you, my intended recipient.

I think the term delivery no longer works in this high-tech world. Delivery, for me, is a guy riding a bike with a package under his arm or the FedEx/UPS person dropping of that overnight delivery.

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Business Management - Marketing/Sales

Thad Kubis Author's page

Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.