Digital Communications and Printed Direct Mail Are Here to Stay -Carl Gerhardt

By Carl Gerhardt

USPS to Close

What if that was an actual news headline? Can something in as much trouble as the U.S. Postal Service (USPS) continue in the way we know it today?

Check your mailbox. Can or should it continue to exist as primarily a receptacle for direct mail?
Should taxpayers be footing the bill for direct mail?
Could the Postal Service be privatized and made more efficient?
If it is significantly downsized or closed, what would happen to direct mail marketing?

When it’s been reported that the USPS is considering cutting as many as 180,000 jobs, these are all interesting and relevant questions to ponder.

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Companies:
Allegra Network

Carl Gerhardt Author's page Carl Gerhardt is the chairman of Alliance Franchise Brands LLC, the parent company of Allegra Network LLC and Sign & Graphics Operations LCC, and a world leader in marketing, visual and graphics communications, linking more than 600 locations in the United States, Canada and United Kingdom. The company’s Marketing & Print Division, headquartered in Plymouth, MI, is comprised of Allegra, American Speedy Printing, Insty-Prints, Speedy Printing and Zippy Print brands of marketing, printing, mailing and Web services providers. Its Sign & Graphics Division, headquartered in Columbia, MD, is comprised of Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers.

Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.

Digital Communications and Print Are Here to Stay