DMM and Profit Optimization - Guys that Get It, Part 2

Mark Cloutier likes to talk about profit optimization. It's part of what his company's mix of skills and services delivers for customers by focusing on understanding their needs and building lifetime customer value.

We were chatting while I was setting up lights for a video I was doing at his firm for one of my clients. He was juggling a couple of calls and emails with customers via his iPhone while we talked. He described what was going on as he wrapped up a deal and how he viewed the process.