That question comes up frequently as sales people and selling owners battle what’s become a major obstacle in their selling efforts—voice mail. While the question surprises me, my answer is always the same: Absolutely! Why? Well, let’s look at the factors involved in prospecting success...
1. Diligence: Voice mail (VM) proves that you are trying hard to get through. Multiple VM messages demonstrate your fortitude. Nine out of 10 reps leave one VM message and never call back. You can show just how different you are by leaving a message every time.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.