Don’t Be Green - Be Sustainable!
For years now, you've been told that you need to be a “green” printer. Well, now I’m going to tell you to be a sustainable printer instead.
First, let’s look at what those terms mean. Green and sustainable have much the same meaning to most people, however, they really are two different things.
Originally the term green was used to imply that products and services are produced with minimal harm to—or exploitation of—the natural environment. It’s logical to equate green with the environment; after all, we would all like to save those trees.
- Categories:
- Business Management - Sustainability
• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.
Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.
Related Content
Comments
