Don’t Sabotage Your QR Code by Printing It on the Wrong Paper Grade -Sabine Lenz

By Sabine Lenz

“Scanning...” “Hold over QR code.” “Scanning...”

My QR code reader was in a loop of error messages and had no intention of snapping out of it.

“Hold over QR code…”

The real-estate section of our Sunday paper was chock full of QR codes. Most of them didn’t include any instructions—make that none of them. Realtors in our area seem to assume everyone knows what a QR code is and how to use it. Fine with me, but the question is: DO people know how to use them?

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Interactive Print - QR

Sabine Lenz Author's page

Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.