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Eric Pearson of Technaprint in Portland received a poor survey alert last week, complete with a flaming comment about the recently botched label order. Eric explained to me how shocked he was to receive it, and how he called the customer immediately.
After listening to the person vent, Eric patiently explained that he had never done a label order for the buyer. It then dawned on the customer that he was pointing the blame in the wrong direction.
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- Categories:
- Business Management - Marketing/Sales
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Michael Casey
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Michael Casey is the founder of Survey Advantage and strategic partner with several printer associations and franchises. By leveraging information from a printer’s estimation and production software, Mike’s business has helped hundreds of printers automate their customer feedback and lead generation process. He may be reached via e-mail or (401) 560-0311 ext. 103. Read printer case studies on the Survey Advantage Website.
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