Execute a Mediocre Plan in 2012. It Works

Last week, I got a call from a printing company owner down in Atlanta who many would say has a mediocre business plan. By the end of our conversation, I was laughing so hard because I was so wrong about the state of his business. The office could hear me laughing as I was looking at his Website.

At first, all indications pointed toward a failing business, but the more I learned, the more my admiration grew. The lesson learned is that you are better off executing well on a mediocre plan vs. over planning or executing poorly against a great plan. This guy knows how to succeed and make money. I will call him Tim, for reasons that will become clear shortly.