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Noel Ward
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We are a sensual species. The more of our five senses we use, the more memorable the experience. This certainly extends to print, yet nearly all digitally printed pages involve only our sense of sight.*
Now, a company called Scodix plans to change that with “FinalTouch,” a process done on a digital embossing press that lets printed pages engage our sense of touch. “This,” says Ziki Kuly, vice president of marketing at Scodix, “lets printed materials be experienced in a way that makes them much more memorable.”
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- Companies:
- Hewlett-Packard
- Kodak Co.
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Noel Ward
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