Fish Where the Fish Are...and Use the Right Bait for Printing Sustainability -Gail Nickel-Kailing

By Gail Nickel-Kailing

“Talking green” with your customers means understanding their businesses and their needs. Your sustainability strategies should not be focused on just your company; you should be looking for prospects that will resonate with your values and principles.

A fisherman will tell you that you won’t catch a single fish if you don’t go where the fish are—and use the right bait.

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Business Management - Sustainability

Gail Nickel-Kailing Author's page A business adviser and problem solver, Gail is managing director of Business Strategies Etc., which provides strategic marketing and business planning services and manages the execution of marketing communications tactics that help companies:
• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.

Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.