Five 'Must Haves' to Win Big Deals

Today, more than ever, prospective buyers do online background checks when considering a new printer, even if recommended by a friend. According to a recent YouGov survey of 2,000 consumers under 35 years of age, 55 percent use social media to vent about a bad customer service. The percentage of online venting consumers will only grow over time. My guess is that it was in the low teens just a few years ago. It doesn’t take the inventor of the internet, Al Gore, to know the fastest and most effective way to learn everything you can about a prospective supplier is to go online. Now let’s look at the print buyers thought process and determine what you may want to consider to “cover all your bases.”