Five Potential Markets for Artisan Print
What makes a good artisan print market?
I’ve been talking about artisan print for a while now. You may have decided that this is a good sector for you. But you may also be wondering how to approach it. Where do you find good artisan print customers?
Read on for some guidance!
Food and drink
A lot of food and drink is about the presentation. Most supermarkets have premium ranges. However, the higher price point depends on the right branding more than anything else. It’s the same for smaller food and drink producers. Customers want to feel good when they purchase these products. They not only have to taste great, they have to be presented well. Print is just as important as any other of the ingredients. Food and drink is a good area for packaging and labels.
Craft items
Small producers need good packaging to make their products look good and justify their price point. But many larger producers are also realizing the importance of this. This is another area where packaging is important, along with marketing collateral such as luxury leaflets and mini catalogues.
Photographers and artists
Many artists are realizing the value of publishing their own books and limited-edition prints. Artisan print can help with these areas and also with greetings cards and catalogues. However, these accounts generally tend to stay at the smaller level unless they sell cards and print in bulk.
E-commerce
This is a rapidly expanding area. As well as producers, e-commerce is also driven by online retailers and subscription clubs. Postal packaging is really important here as well as presentation packaging. But catalogues, flyers and repeat order vouchers can also drive a lot of business for the organizations.
Clothing
Clothing may not seem an obvious choice. However, there is a good amount of labeling and tagging around clothing. This segment can also drive more signage around the different ranges.
What do you do next if these markets appeal to you?
Try visiting some local craft markets. You may find some potential prospects at these events. However, more important is the opportunity to look at different types of print used and the opportunities that you see.
Next, make a list of potential prospects to approach. You may need to carry out a fair amount of research to create a good list.
Finally, I recommend you create a 13-week sales plan to make sure you have planned activity to maximize your chances of turning your prospects into clients.
How do you create a 13-week sales plan
I share a simple step-by-step guide to creating practical (and surprisingly simple) sales plans in my e-book “How To Succeed At Print Sales”. It’s perfect for people selling artisan print.
PS Test out how effective you are at selling print sales
Download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
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- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
