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As an Association Professional, I am dealing with business owners and their employees every day. I hear their hopes and fears, triumphs and woes. Also their coulds, shoulds, and woulds. I am often asked how belonging to the association will bring them more business.
No, I’m not going to go out and directly sell for you, but OK - I believe you get what you give. Here are a few basics I want to remind businesses to DO.
1. Tell people what you do...OFTEN!
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