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Do you know how loyal each print buyer is to your business? Do you have an early warning system that lets you know when a customer is looking around? Or, do you just have a gut feeling that you are doing great? That is a dangerous assumption.
Things change fast. Don’t wake up and find you’ve lost a customer. Here are five things you may want to consider in setting up an effective process for getting feedback from print buyers.
1) Make it painless for both you and the customer.
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Michael Casey
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Michael Casey is the founder of Survey Advantage and strategic partner with several printer associations and franchises. By leveraging information from a printer’s estimation and production software, Mike’s business has helped hundreds of printers automate their customer feedback and lead generation process. He may be reached via e-mail or (401) 560-0311 ext. 103. Read printer case studies on the Survey Advantage Website.
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