Following a 12-Steps Program to Sustainability in Printing -Gail Nickel-Kailing

By Gail Nickel-Kailing

Formal 12-step programs are based on a set of guiding principles outlining a course of action for recovery from addiction or other behavioral problems. While not following the true form of the 12-step method, the actions outlined in the “12 Steps to Sustainability: How Every Company Can Implement Sustainability to Improve the Bottom Line and the Environment” report are intended to reduce environmental impact and “other behavioral problems.”

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Business Management - Sustainability

Gail Nickel-Kailing Author's page A business adviser and problem solver, Gail is managing director of Business Strategies Etc., which provides strategic marketing and business planning services and manages the execution of marketing communications tactics that help companies:
• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.

Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.