Four Reasons Printing Companies Should Use More Print!
It is easy to rely too much on email marketing
It is quick, cheap and simple. The trouble is that it is also easy to get wrong and easy for recipients to ignore.
You may have heard of this really effective way of marketing to prospects: it’s called print…
- Here’s why print marketing works for printing companies
- You stand out from your competitors because (sadly) not many printing companies use print to market themselves
- Your prospects are far more likely to read your marketing because they are not used to receiving print: it stands out
- It is an excellent way to show off your design and print skills, and any special finishing capabilities that you have
- Most importantly, it shows that you have faith in what you are selling
There are numerous research reports that show how effective print is. I am always surprised at how few printing companies use it.
What do you write on your printed communications?
I outline a whole range of introductory and sales templates in “Done For You Sales Scripts”. The pdf book includes scripts for over 20 different situations. Check it out here: https://profitableprintrelationships.com/online-training-resources/done-for-you-sales-scripts/
PS Test out how effective your sales people are at selling print sales
Download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
