The Future of Coffee and Print
Not (just) to get out of writing a full-length blog this week, but (also) to share a very interesting blog on the transformation of a business. Not a printing business, but rather a coffee business.
If you are like me, you want your information in small bites and if anything takes more than a few seconds, you move on to the next item. I urge you to take the time to read this article about how a coffee company went from point A to point B. The operative word in print these past few years has been “transformation,” with conventional print going out and digital coming in. If you spend any amount of time thinking about the future of your business - regardless of whether you are a sales rep or an owner - you know the anxiety and frustration.
Where are you headed?
How do you get there?
And where is “there” anyway?
What will you need to know? To be?
It’s not any one big decision, it’s a lot of small ones, as pointed out in the story of how a coffee company decided to grow up.
I hope this helps in some small way: https://www.summitcoffee.com/the-coffee-overhaul-part-2/
Hey! My new book, The 25 Best Print Sales Tips Ever! is now available on Amazon! Click here for the link and get yours. You can learn more at The25BestSalesTipsEver.com
Need sales?
Bill Farquharson can drive your new business sales momentum. See his training programs at AspireFor.com or call Bill at 781-934-7036. His email address is bill@aspirefor.com
To talk about what I can do for your sales team in the form of a live presentation, workshop, or individual training, either call or hit this link and jump on my calendar.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
