Game, Set, Match - Xerox and the U.S. Open

Partnership is one of the corporate buzzwords du jour. From grand corporate alliances to short-term consulting contracts, companies doing business together are increasingly claiming to “partner” with each other. Yet, when you peel back the layers, you find everything from truly mutually beneficial relationships to firms simply working together on certain projects and referring business. Nothing wrong with that, mind you, but true partnerships should be more.