Get Off the Pricing Merry-go-round

I am selling printing...Or, am I?

Internet price lists, commodity pricing, reverse auctions, last look, poor specifications, unanswered questions, apples-to-oranges comparisons...frustration and wasted effort!

Many of us wish we could simply pull a number off a predetermined price sheet and be done with it. How much do I give away? How much do I cut into the profit we need to run our company and put food on my table? UGGGGGH!