When my youngest two daughters were roughly 8, and 10 years old, they asked me to buy them a lottery ticket.
At that moment, my father's voice rang in my ears: "The lottery is the fastest way to separate a fool from his money." I repeated their grandfather’s words to the girls, but they persisted. So, I entered "dad mode" in an effort to teach them a lesson...
I bought three $1 lottery tickets — one for each of us — and we stood outside the convenience store scratching away.
Mine was a bust. Madeline also struck out. But Emma hit for a free ticket.
As we walked back inside to get our prize, I commented, “See? We just lost $3,” but that, too, fell on deaf ears.
I figured Emma’s free ticket would be a loser, but, to my surprise, it hit for a dollar.
Back inside we went. This time, I was sure we’d hit the inevitable dead end.
Wrong.
That $1 ticket hit for $15. The girls went nuts.
I screamed, too, but not in a happy way.
“Okay, girls. Here’s where we need to stop. Each of us gets $5 and we can go home.”
“NOOOOOOOOOOO, DAD! We want to play again!” they said in unison.
Perfect! Now I really had them. Instead of quitting, they did exactly what the Massachusetts State Lottery wants them to do: Give all the winnings back.
So, once again heading back inside, we bought 15 $1 tickets from a now-laughing clerk.
One…loser. Two…loser. Three, four, five…ten, eleven, twelve…all losers. My smile widened.
Thirteen…loser.
Fourteen…loser.
Fifteen…lo…. OMG, NO! A $100 winner!
Madeline and Emma hugged and bounced up and down. I got them their winnings, we got in the car, and we drove home.
I was fully defeated.
Luck is a funny thing. You can work your ass off and sell nothing, then get in a fender bender on the way home and meet the buyer at a humongous company.
Go figure.
What I know about luck in sales is this: The luckiest people I know are the hardest working people I know. That is not a coincidence.
Sell hard. Get lucky.
And don’t buy lottery tickets. Crypto. That’s the ticket!
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.