Getting ‘All Fired Up’ About Your Digital, Commercial Printing Business -Carl Gerhardt

By Carl Gerhardt

Conventions and trade shows have a way of rekindling the fire that can flicker during the year. The annual Allegra Network Convention we sponsor for our franchise members serves that purpose.

The theme of this year’s event was “Fired Up!” We created a special video welcome our attendees, and the theme music we used was a song by Pat Benatar called, “All Fired Up.” It is a great song, both in terms of the music and the lyrics. We thought the lyrics were especially appropriate for this convention, given what we have all been through in recent years.

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Carl Gerhardt Author's page Carl Gerhardt is the chairman of Alliance Franchise Brands LLC, the parent company of Allegra Network LLC and Sign & Graphics Operations LCC, and a world leader in marketing, visual and graphics communications, linking more than 600 locations in the United States, Canada and United Kingdom. The company’s Marketing & Print Division, headquartered in Plymouth, MI, is comprised of Allegra, American Speedy Printing, Insty-Prints, Speedy Printing and Zippy Print brands of marketing, printing, mailing and Web services providers. Its Sign & Graphics Division, headquartered in Columbia, MD, is comprised of Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers.

Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.

Getting ‘All Fired Up’ About Your Business