Giants Satisfy Urge to Converge
Such a strange industry! Heidelberg and Fujifilm announce a collaboration (www.fujifilm.com/news/n131105.html), and most people I know within the industry did not even know about it.
Well, I was not all that surprised since I had heard from a few EU-based sources that a unique collaboration was under way—simply that a German press manufacturer and a Japanese technologies giant had decided to join forces and “create new markets with (their) cutting-edge technologies.”
- Categories:
- Business Management - Marketing/Sales
- Companies:
- FUJIFILM Graphic Systems Div.
- Heidelberg
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.
