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Canopy: the uppermost spreading branchy layer of a forest.
var. - an organization dedicated to safeguarding forests and the environment by harnessing the power of the marketplace and changing business practices.
You may not recognize the name Canopy; perhaps you heard of it when the organization was called Markets Initiative? This spunky non-profit is not just focused on forest protection, it connects printers and publishers to sources of paper that reduce the pressure on environmentally and culturally sensitive forests.
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- Categories:
- Business Management - Sustainability
- Companies:
- EarthColor
E
Gail Nickel-Kailing
Author's page
A business adviser and problem solver, Gail is managing director of Business Strategies Etc., which provides strategic marketing and business planning services and manages the execution of marketing communications tactics that help companies:
• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.
Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.
• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.
Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.
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